It’s vital to get the clearest understanding of the various constraints, workflows, processes and more that services involve before you can make the most accurate customer journey maps and personas, and move your design process forward.Ĭo-creation is particularly about alignment between participants and cross-pollination of expertise and viewpoints. That’s why design thinking is essential to co-creation. That means empathizing with the customers and the service providers, including all the people you’d need to collaborate with to find the right problems to define and address. If you wanted to improve that experience or develop your brand’s version of it, you’d first need to get a precise understanding of all the actors and the nature of the relationships between their various systems before you could empathize properly with everyone involved. The bank offers them a wide array of services, including front-door security, deposit services and savings plans: all the many frontstage and backstage parts that combine to make each customer experience. For example, customers’ experiences of a bank go across various touchpoints as they use it for a variety of purposes. That includes all the supporting roles of other services and the hard-to-see limitations and cause-and-effect chains as systems communicate behind the scenes to help delight-or provide the most relief to-service users in their contexts.

In service design, you’ll typically find yourself working with (or towards) an intricate ecosystem that contains many factors and actors operating at different levels and in different ways. Different sessions will run during the workshop to define SMEs curriculum concept and training needs, as well as to establish the services to be delivered by clusters through the business support programme to SMEs.Co-creation – Service Design’s “Central Nervous System” During the workshop, you will be introduced to the proposed concepts and findings so far, which we will need your feedback and thoughts on. The workshop will be conducted online on 29 October and will run for approximately 2,5 hours. In other words, your input is key in improving the investment readiness of SMEs. Finally, MPowerBIO will connect SMEs and investors by arranging regional and international events where SMEs have the opportunity to pitch their business plan.īy participating in the workshop you will, together with other experts, have the chance to influence the shape and content of two programmes, which ultimately bring SMEs one step closer to capturing investment. SMEs will be offered concrete tools through this online platform, which will improve the investment readiness and pitching skills. To enhance the investment readiness of SMEs, MPowerBIO will offer training modules for clusters to be better equipped to help the SMEs. – “As an investor, you know what is expected from the SMEs seeking investment, as an SME you know what the typical challenges are and which qualifications are needed, as a cluster you know what the SMEs typically are seeking advice on and so on”. And this is where your input and feedback plays an important role”, Britt continues. – “By developing an online platform with digital tools our goal is to get 250 SMEs one step closer to capturing investment. MPowerBIO is a European project that has set out to empower 90 clusters within the bio-based industry across Europe to be better equipped to help SMEs overcome the challenge of finding sufficient investment to get from idea to business.

Validation from users and experts will give the final quality boost”, says Britt Sandvad, Project Coordinator of MPowerBIO. In the end our programmes must ensure that companies capture investment, it is therefore crucial that our business support and training materials are relevant and to the point. It can be companies, cluster organizations, market experts and investors.

– “We are seeking input from as many different actors in the field of bio-resources as possible. Join MPowerBIO’s online co-creation workshop on 29 October to make your mark on the capacity building and business support programme, which are designed to enhance the investment readiness of SMEs.

Help SMEs capture investment: Make your mark on the design of MPowerBIO’s capacity building and business support programme.Īre you an investor, an expert within the bio based industry or a representative from an SME or a cluster, than your input is highly appreciated.

Co creation workshop closing